Matt Beaumont & Phil Reedy, Creative Directors
Nothing is more satisfying than finding simple and engaging solutions to complex and intractable problems. However the media landscape changes, the need for brilliant ideas endures.
They are our currency: ideas that cross borders – of geography, generation and culture. We have led global pitches for Airbus, Dubai, and Etihad, winning the accounts with just such simple concepts.
We’ve been a creative team since 2008, spending most of the years since as creative directors at M&C Saatchi. In our time we’ve also worked at WCRS, Saatchi & Saatchi, AMV BBDO and McCann Erickson.
Our experience goes beyond traditional advertising. When programme sponsorship was a new thing and agencies were uncertain how to handle it, Phil Reedy co-founded Sponsorvision with Blair Krempel. There he created Chocolate Street, which convinced Cadbury to move their TV budget into the sponsorship of Coronation Street.
Matt Beaumont has written seven novels, starting with e, which Advertising Age decided was the fourth best media book of all time. e has also been to space – honestly, ask him. You can find out more about his books here.